FORFAR and Kirriemuir could benefit from a new destination campaign which has been launched to position Angus as the first choice for UK and Ireland holiday makers this year.
The Explore Scotland spring/summer activity which complements the UK-wide Surprise Yourself campaign launched by national tourism organisation, VisitScotland, has been developed in partnership with Angus Council and will focus on this Year of Creative Scotland, outdoor activities, food & drink, touring and wildlife opportunities in the area.
An extensive direct mail campaign is targeting 86,000 households throughout the UK and features the more surprising elements of the local area.
This includes mention of the popular Angus Glens Walking Festival from May 31 to June 3 which celebrates the spectacular beauty of the Munros and Glens of the region.
The print also highlights historical attractions such as the birthplace of ‘Peter Pan’ author JM Barrie at Kirriemuir and Arbroath Abbey where the stone of Destiny was found in 1951 after being missing for a year.
The direct mail piece promotes Arbroath where you can learn about the Declaration of Arbroath and enjoy an Arbroath Smokie then move on to fire up your creativity with the Sculpture Trail in Montrose.
The guide highlights wonderful castles and stately homes, like Glamis and House of Dun and amazing places to eat and relax.
A national print and radio promotion as well as online activity and promotion through all VisitScotland Information Centres will also focus heavily on what Angus has to offer and encourage more people to follow the staycation trend.
Jim Clarkson, Regional Director for VisitScotland, said; “In this Year of Creative Scotland we, in partnership with Angus Council, are focusing on what Angus has to offer visitors in terms of its quality tourism product. This year’s Surprise Yourself campaign capitalises on the staycation trend and promotes the fantastic things to see and do in the area attracting many more visitors to come and enjoy what is available”.
Provost of Angus Ruth Leslie Melville said: “Angus is an ideal year round visitor destination and the huge variety of places and attractions continues to attract visitors, whether they want a cultural break or an action packed experience, there’s something for everyone in Angus!
“Angus Council is delighted to be collaborating with VisitScotland on this campaign which will help us raise awareness of the excellent visitor experience on offer in this unique part of Scotland.”
As part of the new campaign the area What to See & Do Guide and Where to Stay Guides 2012 are also being promoted.