McIntosh Of Strathmore from Forfar is celebrating after securing an exclusive deal with Asda to stock their new range of Macaroni Cheese Pots nationally across all Scottish stores, including a selection in England and Wales, with a contract value in the region of £800,000 to the end of the year.
The brand new range of Macaroni Cheese Pots will be available in three different flavours, two of which have been developed in partnership with Norseland Ltd using their renowned flavoured cheese brands; Mexicana and Applewood and the third will be flavoured with bacon.
Launching later this month, the 350g Macaroni Cheese pots will be stocked exclusively for a limited period with Asda, retailing at just £2.
McIntosh, part of Strathmore Foods, a family-run company established in 1973, has enjoyed increasing sales of their traditional Macaroni range, with sales and feedback suggesting it is the best-selling ready meal in Scotland.
Based in Forfar, the company currently employs 140 staff, producing a wide range of traditional Scottish quality meals and pies. McIntosh, which currently sells around 70,000 traditional macaroni meals a week, anticipate the new range of flavours will result in a total 4.4 million of the convenient macaroni ready meals being produced per year.
As part of the new launch, McIntosh is also investing in an extensive marketing campaign, including major sampling events at Asda in partnership with charity, Cash For Kids.
Neil Macrae, Sales Manager, said: “This is a very exciting opportunity which will bring our products to a much wider audience, enabling more people to enjoy a taste of Scotland.
“It’s fantastic that Asda is supporting our brand and we’re really excited about introducing other flavours in due course.”
Brian O’Shea, Asda’s regional buying manager for Scotland, said: “The McIntosh Macaroni ranges are premium quality products which are popular with our customers so it’s great to be the first to offer the new flavours.
“Feedback from everyone who has tried them has been incredibly positive so we look forward to working with the business closely and hopefully growing our relationship in the future.”