Glamis Castle has been rated as one of the UK’s best visitor attractions.
The Award was given by Irish bus tour operator, CIE Tours International, which recognised the quality of Scotland’s hotels and visitor attractions by awarding Glamis Castle and 16 other Scottish tourism providers, a merit award in its UK Awards of Excellence.
Last week’s award ceremony was held in Glasgow’s Crowne Plaza Hotel and of the 25 awards made, 17 were for Scottish hotels and visitor attractions. Merit awards are made to suppliers achieving an overall customer satisfaction of 90 per cent or over, based on customer feedback.
In the UK as a whole, the company is working with 185 suppliers in total, 55 of which are hotels and 130 are visitor attractions while in Scotland, CIE Tours is working with 30 hotels and 85 visitor attractions.
Although CIE Tours has held an annual award ceremony in Ireland for the last 23 years, this was the first event of its kind in the UK and reflects the operator’s expansion into Scotland and the rest of the UK.
Mr Brian Stack, managing director of CIE Tours International, said: “Since 1932, CIE Tours has brought in excess of three million visitors to Ireland. Over the last few years we have been extending our offer throughout the UK and we believe that Scotland in particular, is an attractive destination for our customers, many of whom are from North America.
“Our customers, quite rightly, have very high standards and high expectations for their visit to Scotland and these awards recognise those suppliers who deliver on and in many cases, exceed, those expectations.”
David Broadfoot, director at Glamis Castle said: “We are again delighted to be recipients of this prestigious award and I would like to thank CIE on behalf of all my staff here at Glamis.
“Appropriately, the award will be collected by Doreen Stout, my business sales manager, who has contributed so much towards this wonderful recognition of where Glamis is now positioning itself.”
Mike Cantlay, chairman of VisitScotland, said: “We have enjoyed an excellent working relationship with CIE Tours for almost a decade, bringing thousands of visitors from North America - one of our key international markets - to enjoy a holiday in Scotland.
“The timing of this fantastic recognition for our country’s tourism businesses is particularly apt.
“Scotland is preparing to welcome the world in 2014, when we host Homecoming, the Glasgow Commonwealth Games and the Ryder Cup at Gleneagles, and we look forward to working with CIE Tours to bring even more visitors to these shores to see what Scotland has to offer.”