Kirriemuir’s Bonfest has won £15,000 in funding from a national fund administered by tourist agency VisitScotland.
The EventScotland national funding programme is part of the agency’s delivery of Scotland the Perfect Stage, the national events strategy.
This year marks the 10th anniversary of the rock music festival which celebrates the life and music of AC/DC front man Bon Scott, who spent his early years in the town, and will this year be held from April 29 to May 1.
This year’s event will include a new outdoor circus tent arena, street party and the unveiling of a bronze statue of Bon in the town.
The festival is among 14 across 10 of Scotland’s local authority areas to receive more than £150,000 in total during Round 31 of the national funding programme. The fund is administered by EventScotland, a team within VisitScotland’s Event Directorate.
The programme was established to enable the development of events taking place outwith Edinburgh and Glasgow, with the aim of driving domestic tourism and increasing economic impact for local communities throughout Scotland.
Bonfest will now be in a position to develop further by extending programmed activities and improving its marketing to increase attendance and improve the spectator experience.
Graham Galloway, of Bonfest, said: “The EventScotland funding Bonfest received this year has been absolutely essential in helping us grow our festival.
“Without it we would have been unable to be nearly as ambitious as we have been, more than doubling our capacity and introducing an even larger free street party event. The festival is by far the busiest weekend in the town, and is hugely important to local businesses.”
Jim Clarkson, regional partnerships director with VisitScotland, said: “Funding delivered through the national programme is crucial in encouraging people to travel around Scotland and contributes greatly to the economies of several local authority areas with every funding round.
“Additionally, it helps to promote a positive image of Scotland to audiences domestically and in neighbouring markets, which is invaluable to the visitor economy.”