A Forfar fish and chip shop is supporting a campaign to make waves in the consumer industry and tackle the issue of overfishing.
North Street Chip Shop, which is Marine Stewardship Council (MSC) certified, is getting behind the MSC’s Turn the Tide campaign this month.
With the shop decked out in promotional bunting, posters and decoration, staff are sharing the message with customers that they have the power to end overfishing and recommend choosing MSC certified-fish, which guarantees a sustainable, environmentally-friendly catch.
The campaign, which began on Friday and runs until Sunday, comes in the wake of YouGov research on behalf of the MSC that reveals more than three quarters (77 per cent) of fish and chip lovers believe that all of the UK’s 10,500 fish and chip shops should serve certified sustainable fish. Despite the majority (84 per cent) claiming that the location of the chip shop is important, more than a third (39 per cent) would happily travel further to find certified sustainable fish.
Owner of North Street Chip Shop, Stuart Atkinson, said: “We first became MSC certified in 2013 to show our customers that they can buy wild caught fish without worrying about the effect on fish stocks. I’ve now taken over two new shops in Arbroath and will be looking to have them certified too. We’re supporting Turn the Tide to spread the message that sustainability isn’t just about ensuring the availability of fish as a food source but also providing careers for future generations.”
George Clark, UK commercial manager for MSC, says: “Fish and chip shops, such as North Street Chip Shop, are already having a huge impact on the health of the oceans by gaining MSC certification.”